First Stage Research

Our depth interviews and focus group discussions with executives and technical experts clarify key business issues.  We can lead full-fledged benchmarking studies to identify best-in-class practices from leading companies and organizations.

Depending on study requirements, we conduct surveys using the internet, on-site computers, telephone or personal interviews, response cards, or mailed paper forms.  We employ a variety of statistical analysis methodologies including max-diff and conjoint to provide actionable survey results.

Using subscription data bases and advanced search skills, we have been able to find information beyond what our clients could find without our help.  A value-add we offer is understanding of the marketing and product development processes and how important good information and insight is in the first stages.

We plan, coordinate, and analyze audits and market tests, ranging from in-store checks to large nationally representative samples.  In 2010, we coordinated and analyzed a supermarket study that involved over 1.7 million data points (22,000 x 80 SPSS spreadsheet), producing over a dozen major segment reports.ment reports.

We have conducted dozens of consumer research projects and developed expertise in the design and analysis of research studies ranging from focus groups to to the most advanced quantitative methods.