First Stage Research

Below are examples of projects completed in the packaging and perishable foods markets.

Market Potential and  Pricing Sensitivity Studies  

• Several surveys have been conducted on packaging concepts for perishable foods  such as sauces, pre-cut salads, ground beef, and deli meats to model their market potential and recommend introductory price points.  
• Conducted surveys of the sales force to estimate market size and share.

National Meat Case Study (Tracking Study)

• National Meat Case Study is a well-respected tracking study on meat marketing in supermarkets.
• We have provided the research consulting, data analysis, and reporting through each cycle of this research (2002 to 2010).
• This substantial research used data sets with over 1.7 million data points and has included dozens of individual segment reports.            
• The results of the National Meat Case Study were featured in a number of trade magazine articles and conference meetings.

Consumer Research

• Conducted pre-recruited and supermarket intercept surveys to determine customer preference for red meat packaging options.
• Researched take-out packaging used by casual dining restaurants via focus groups and site visits. 
• Researched specialty cheese packaging via supermarket intercept surveys.
• Conducted on-line surveys with consumers about meal preparation practices.

Customer Satisfaction Research

• An on-line survey customer satisfaction study was completed to quantify satisfaction after a corporate-wide customer service function consolidation.
• A phone-based tracking  survey series was completed to show the trends in customer satisfaction and importance scores through three cycles for each of a major packaging supplier's product lines.

 New Product Concept Market Studies:

• Examined packaging needs for bake goods focused on the pies, muffins, tarts, and dessert breads markets.
• Analyzed the market for gallon or larger size fluids used by foodservice and manufacturers, including condiments, dressings, sauces, marinades, and glazes.
• Researched the rigid packaging market.
• Examined the market potential for enhanced functional properties for casings used on cured meat products.
• Researched the market for refrigerated meals.
• Researched the market for frozen pizza packaging.
• Examined the bag-in-box wine market.

International Research

• Identified, ranked, and described the top 50 international meat companies for a trade magazine.
• Analyzed the market for shelf-stable entrees displayed in the center aisles of supermarkets.
• Analyzed the packaging potential in the ethnic foods market.