First Stage Research

We will work with organizations to identify business ideas and assess their potential.  We analyze acquisition targets, highlight under-served markets and competitive vulnerabilities, and identify product attributes to emphasize.

We combine specialized databases with advanced search and interviewing skills to quickly and cost effectively answer your basic information needs.

We provide the critical analytical information needed for marketing plans, such as market size, share, trend, competitive structure, and segmentation.

We evaluate the strength of new product concepts relative to the competition and other options applying various pricing and benefit scenarios.  We can organize and analyze marketing tests, audit product performance, and document market characteristics.

Customer Satisfaction Surveys, indicative of tomorrow's sales, clarify the market environment, benchmark performance compared to an ideal supplier, and highlight actionable opportunities relative to competitors.